Online interview
Marketing Manager
Requirements
- Min. 5 years of Marketing experience on senior position or in managerial role
- Digital marketing skills
- Marketing analytics and reporting skills
- Proven track record of successful marketing results
- Excellent English
Responsibilities
- Development of the long-term company marketing strategy and execution of the accepted strategy, incl. reviews and recommendations as needed to keep on track of expected results (OKRs).
- Contributing to B2B sales growth, market penetration and cost-effective customer acquisition: OKRs for Marketing Lead generation and cost of acquisition to be agreed.
- Implementation and regular reviews of a Marketing Leads Generation strategy.
- Ownership of the business reputation and recognition; including brand, PR and communications.
- Identify customer needs and challenges in target markets and define the corresponding go-to-market strategies.
- Manage digital marketing and offline marketing campaigns to generate leads.
- Ensure that the team maintains and improves ongoing marketing programs: analyses and reports.
- Create and deliver marketing materials, content and sales enablement content: managing existing team members, creating online content and outsourcing within budget.
- Plan and support company presence and participation in industry events and conferences.
- Market review, research and evaluation of alternatives and competitors in the market (who, comparison with our offering and GTM strategies): including coordinated input from Product Team and Services Team.
- Working closely with the Sales Team; enabling them to meet their objectives incl. brand differentiation and solutions messaging to the market.
- Working closely with Product Team; to define marketing strategies for new and existing products: product marketing.
Offer
- Bonus system
- Paid vacation
- Educational Supplement
- Private medical care
- MultiSport card
- Flexible working time
- English classes