Product Marketing Manager

Cracow · Growth

Oferty pracy     Product Marketing Manager

Product Marketing Manager

SINGU was founded on the belief that true success in real estate comes from continuous innovation. Our vision is to lead Europe in delivering cutting-edge software solutions for facility management, maintenance, and ESG compliance across the industry.  

How is it going so far?  

SINGU is transforming the real estate landscape across Europe and beyond. Our SaaS platform powers 250m m² of commercial real estate across 35 countries—helping leading enterprises run smarter, more sustainable portfolios. Backed by a buy-and-build strategy, we’re scaling fast across Europe.  

As an award-winning leader in the CEE real estate sector, we are committed to innovation, excellence, and sustainability. Our passion is evident in awards such as Retail Tech Provider of the Year and the Compliancy Award at the Global ESG Awards. 


SINGU @ Instagram

SINGU Newsroom 

Wymagania


What you will bring to the team


  • Proven experience in Product Marketing or related role within B2B SaaS.  

  • Strong understanding of SaaS business models, sales cycles, and enterprise buyers.  

  • Excellent communication, storytelling, and copywriting skills.  

  • Ability to translate technical features into customer value.  

  • Experience with CRM and marketing automation tools (HubSpot preferred).  

  • Analytical mindset with ability to use data for decision-making.  

  • Collaborative team player comfortable working across Sales, Product, CS, and Marketing. 

Obowiązki


What You’ll Do

As Product Marketing Manager at SINGU, you will be the bridge between Product, Growth/Marketing, and Sales. You will own how our products are positioned in the market, how value is communicated to target audiences, and how we enable our commercial teams to win. You will play a key role in driving adoption, competitive differentiation, and revenue growth.

Key Responsibilities

  • Market Positioning & Messaging
    • Define and articulate SINGU’s value proposition across core products and solutions.
    • Craft clear, differentiated messaging tailored to target personas, industries, and regions.

  • Go-to-Market (GTM) Strategy
    • Lead GTM planning for new product launches and major feature rollouts.
    • Partner with Product and Growth teams to develop launch materials and campaigns.

  • Sales Enablement
    • Create and maintain sales collateral (decks, one-pagers, case studies, battlecards).
    • Equip Sales and Pre-Sales with training, playbooks, and competitive intelligence.

  • Customer & Market Insights
    • Conduct customer, competitor, and market research to identify trends and opportunities.
    • Collect and analyze feedback to refine product positioning and messaging.

  • Content & Campaign Support
    • Develop thought leadership content, use cases, and success stories.
    • Collaborate with Growth team on campaigns, events, and digital marketing initiatives.

  • Cross-Functional Collaboration
    • Act as the voice of the customer in product roadmap discussions.
    • Work closely with Customer Success to surface adoption stories and advocacy opportunities.

Oferujemy


Why joining SINGU?

  • Impact at Scale: Help shape the operational backbone of a high-growth SaaS company with global reach and clients like Prologis, CBRE, Unibail-Rodamco-Westfield, Auchan, Savills, NEPI Rockcastle and Logicor.
  • Category Leadership: Be part of the #1 PropTech brand in facility, maintenance, and ESG management.
  • Organic and M&A Growth: M&A is a big part of our plans and we are on a mission to consolidate our space to create a European Champion
  • Collaborative Culture: Work alongside a curious, international, and mission-driven team that values learning, ownership, and giving back.
  • Flexibility & Autonomy: Hybrid working model, annual learning budget, office-led social initiatives (e.g. yoga, soccer, company retreats, happy hours, Wednesday breakfasts) and the freedom to drive initiatives.
  • Attractive Employment Terms: Competitive compensation, flexibility between Full Time Employment and B2B contract and exciting intra-company career growth path.

 

Apply Now 

 

Ready to build the infrastructure that helps scale a company shaping the future of real estate tech? Send us your CV and a short note about why you're a great fit.  


Let’s build the future of real estate together.
 

Otwarte wakaty

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Tryb pracy

Praca hybrydowa
Praca stacjonarna: Cracow

Stanowisko

Product Marketing Manager

Dział

Growth

Osoby kontaktowe

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Cracow

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